100 Hires in 100 Days.
One Movement.
A national campaign to normalize hiring women-owned businesses — and an invitation for Smart is Sexy and VIPER to be at the center of it.
Seven years in the making. Built for this moment.
For the past seven years, HerHeadquarters has been supplying companies with the vetted and verified women-owned vendors their projects and events demand. We've built the infrastructure to make hiring women-owned businesses easier — invited to the White House, advocated before Congress, and supported productions including the Grammy's and NFL Honors Awards.
businesses in our network
Thought Leadership: The Mindset Piece
Celeste shares the identity shift that comes with realizing you don't have to carry everything yourself — and why she chose to partner with HerHeadquarters and the 100 Hires in 100 Days movement.
Founder Fireside Chat: The Cost of Doing It All
A candid conversation on growth, delegation, and the decisions that changed the trajectory of our businesses. What growth demands, what burnout costs, and how founders learn to stop being the bottleneck.
Hire Her Activation
A curated session that turns the Smart is Sexy philosophy into action. Members identify what no longer belongs on their plate, then connect with HerHeadquarters to hand it off. Goal: 20 hires from your network.
The Celebratory Experience
Once the 100th hire is made, movement partners gather in LA to honor the stories created. Smart is Sexy and VIPER take the stage alongside the leaders shaping the next chapter of economic opportunity.
The Partnership Journey
- →Official Movement Partner recognition — campaign, website, media & press
- →Named across every media pitch — GMA, Forbes, Fast Company, Entrepreneur — for the life of the campaign
- →A living example of the identity shift you teach, documented & amplified
- →Founder conversations that grow your audience and subscriber base
- →Stage presence at the Los Angeles campaign finale
- →Post-campaign Impact Report to share with your community
- →Concierge Access valued at more than 2× your Substack investment
- →Trusted sourcing infrastructure that saves time and expands capacity
- →Concierge Vendor-on-Demand access throughout the 100 days
- →Featured as a documented buyer success story, amplified through the campaign & national media
- →Co-presence at the LA finale alongside movement partners and hiring brands
- →Brand awareness, community connections, and leads from the HerHeadquarters network
White-glove sourcing, consider it handled
It's as easy as, "I need someone that can do x, my budget is y, my requirements are z".
We begin vetting vendors through our 6pt due diligence process, identifying the most qualified for your need.
You're presented your top 3 vendors matched. Each one aligns with your project, budget, standards, and passed our due diligence.
We facilitate the payment, contract, and kickoff so your team stays on track and the project is off to a great start.
Smart is Sexy and VIPER will receive HerHeadquarters' Vendor-on-Demand Concierge Access, valued at more than 2× the Substack investment.
This partnership isn't about 100 transactions.
It's about 100 stories that make the next 1,000 inevitable.
Together, we'll create more visibility, leading to more hires, opportunities, and dollars for women-owned businesses.
That's how impact becomes contagious.
The first 100 simply prove what's possible.